In Essel, innovation has always been regarded as the core of an important competitive strategy. Our R&D institutes not only have powerful R&D laboratories in the industry, but also form three groups focusing on analysis, development and application to effectively implement the innovation and application of products and technologies. At the same time, Esol not only penetrates innovation in the interior, but also forms R&D strategic alliance with upstream suppliers and customers to implement development projects.
In order to promote the application of new technologies and products more effectively, since 2006, the packaging company of Essel (Guangzhou) has set up a local new product development team, whose members come from the main functional departments and operate in the form of project teams, complementing with overseas R&D institutions, so as to innovate products and technologies more effectively in accordance with the needs of local markets and customers.